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SweeGen’s Reb M stevia leaf sweetener approved in Colombia

Published 31 May 2018

Colombia’s Secretary of State for Agriculture and Procurement (SEAB) has approved SweeGen's non-GMO Reb M stevia leaf-derived sweetener for use as a tabletop sweetener.

This follows a review of the composition and manufacturing process of SweeGen's Reb M stevia leaf sweetener, with documentation submitted to the organization in 2017.

Reb M stevia leaf sweetener brings a clean sweetness from the stevia leaf, a great sugar-like taste and no bitter aftertaste. It can be used in a variety of applications such as beverages, dairy, bakery, table-top sweeteners, confectionary as well as nutritional food and beverages.

SweeGen natural sweetener business director Katharina Pueller said: "We are excited to introduce our non-GMO Reb M stevia leaf sweetener to food and beverage manufacturers in Colombia.

"Consumer demand for zero- and reduced sugar products is on the rise globally, and our non-GMO Reb M stevia leaf sweetener provides a solution that helps reduce sugar without sacrificing taste."

Ingredion is SweeGen's exclusive global distributor in all markets (excluding SweeGen's house accounts and in the People's Republic of China where it is a non-exclusive distributor).

This collaboration enables both companies to benefit from each other's strengths and to engage a diverse number of customers in the global food and beverage industry.

Ingredion sweetness innovation marketing manager Kurt Callaghan said: "Now beverage and food manufacturers in Colombia can reduce sugar using our Reb M sweetener derived from the stevia leaf.

"We are excited to commercialize Reb M in Colombia, and SweeGen and Ingredion will continue our joint efforts to gain regulatory approvals in other regions."

Source: Company Press Release.